Outsource SEO is the outsource of services associated with search engine optimisation to a third party or individual. It includes outsourcing on-page optimisation as well as off-page optimisation. A company may outsource SEO as it could help concentrate on core business.
Expressure is an SEO company providing services in search engine optimisation. The search engine optimisation strategy our company follows is divided into two categories:
On-page SEO or on-site SEO is optimizing the parts of your website that can affect your rankings on the search engine. It’s the section of your website that you have control and they are:
• Title tags
Put the desired keywords in the title tag of each page of your website for better rankings.
• Meta tags
Use targeted keywords in meta tags for page description.
Put the targeted keywords in the heading of each page on your website making sure your content reflects out well. As it is the largest set of words on a page, search engines may give them little more importance than any other content.
• URL structure
If possible, put keywords into your URL’s.
• Page content
Page content should be relevant, understandable and should not be a copy content. It is good to provide internal linking in your page content.
• Alt text for images
Alt text allows you to add a text to the images which isn’t visible to the visitors but will help the search engine understand the content of your images.
• Internal linking
Linking internally pages of your website is useful for visitors as well as search engine crawlers.
• Page loading speed
Optimise your pages for fast loading of your website to reduce bounce rate.
Off-page SEO is about creating backlinks mainly through article submission sites, blog posting, forum posting, directory submission and social book marking sites.