September, 2017
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Kochi, India
Nowadays people seem to spend more time on mobile devices, but some websites are still not designed to fit different screen sizes and load times. Mobile optimisation ensures that visitors can access your site through mobile devices by studying your website’s design, site structure page speed and so on. Expessure is a website design and hosting company that offers excellent mobile optimisation of your website as per needs and requirements. We help in creating responsive sites that can perform well on desktops as well as mobile devices. Following are a few tips for good mobile optimisation: • Avoid the usage of flash as it may not be available on the user’s phone. Use HTML instead to create special effects. • Do not use pop ups because it can be difficult to use these on mobile devices. It may increase the bounce rate and thereby effect your website’s ranking. • Design your website considering the fat finger since touch screen navigation can lead to accidental clicks. • Optimise the title tags and meta descriptions since you are working with little screen space. • Optimise your website for local search by standardising your name, address, phone no, etc.\ • Make sure most important links are displayed on the homepage to get better visibility.

outsource seo

  • Outsource SEO is the outsource of services associated with search engine optimisation to a third party or individual. It includes outsourcing on-page optimisation as well as off-page optimisation. A company may outsource SEO as it could help concentrate on core business.
    Expressure is an SEO company providing services in search engine optimisation. The search engine optimisation strategy our company follows is divided into two categories:
    On-page SEO
    On-page SEO or on-site SEO is optimizing the parts of your website that can affect your rankings on the search engine. It’s the section of your website that you have control and they are:
    • Title tags
    Put the desired keywords in the title tag of each page of your website for better rankings.
    • Meta tags
    Use targeted keywords in meta tags for page description.
    • Headings
    Put the targeted keywords in the heading of each page on your website making sure your content reflects out well. As it is the largest set of words on a page, search engines may give them little more importance than any other content.
    • URL structure
    If possible, put keywords into your URL’s.
    • Page content
    Page content should be relevant, understandable and should not be a copy content. It is good to provide internal linking in your page content.
    • Alt text for images
    Alt text allows you to add a text to the images which isn’t visible to the visitors but will help the search engine understand the content of your images.
    • Internal linking
    Linking internally pages of your website is useful for visitors as well as search engine crawlers.
    • Page loading speed
    Optimise your pages for fast loading of your website to reduce bounce rate.
    Off-page SEO
    Off-page SEO is about creating backlinks mainly through article submission sites, blog posting, forum posting, directory submission and social book marking sites.


22 September 2017

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